"The name Awae holds deep personal meaning for me. At first glance, it might just seem like a playful twist on the word “away”—and it is. Taking time to step away from our routines, our ingrained beliefs, and the habits that no longer serve us is essential for growth on your wellness journey. But the spelling of Awae goes beyond that.

The “AE” at the end represents two important parts of my life. These were my maiden name initials, a tribute to my roots and the entrepreneurial spirit I inherited from my father. The “AE” is also a nod to my identical twin sister, Emily. Growing up, we were known as “A and E,” and she has been my sidekick and constant source of support—it felt only right to weave that into the name of something so close to my heart.

So while Awae does symbolize stepping away, it also represents where I come from—the people who shaped me, the values I carry, and the journey that led me here."